Project Title: Interactive AR Journey with Continental’s Innovations
Client: Continental Corporation
Agency: MadHat Agency
Year: 2023
Technology: Unity for Augmented Reality
Project Overview: In 2023, we collaborated with MadHat Agency to develop an interactive augmented reality application for Continental Corporation. This project showcased Continental’s automotive innovations in a unique and engaging way.
Technical Details: The centerpiece of this project was a meticulously 3D printed model of a Continental car. Using Unity, we created an augmented reality environment where the car appeared to be traveling on a road that moved beneath it. This visual effect was designed to be both captivating and immersive.
Interactive Features: We integrated several of Continental’s products into the experience, with a focus on their security features. The application featured animated characters who interacted with the car, demonstrating the safety aspects and technological advancements of Continental’s offerings in a clear and engaging manner.
Exhibition and Impact: The project was exhibited in Sweden and at the prestigious IAA 2023 in Munich, receiving acclaim for its innovative approach to showcasing automotive technology. The interactive nature of the exhibit allowed visitors to gain a deeper understanding of Continental’s commitment to safety and innovation in the automotive industry.
Conclusion: This AR experience was not just a display of technology, but a journey into the future of automotive safety and design, demonstrating the powerful impact of AR in enhancing user engagement and understanding of complex products.
Innovative Approach
The AR journey we crafted for Continental Corporation was lauded for its innovative use of technology. Industry experts and attendees alike praised the way we seamlessly integrated 3D printing and augmented reality to create a captivating and educational experience.
Cosmic Genesis: Shaping the Uncharted Realms
"In 2023, in a dynamic partnership with MadHat Agency, we crafted an augmented reality masterpiece using Unity for Continental Corporation. This AR app brought to life a 3D printed Continental car, set on a virtual road that moved beneath it. As users explored, animated characters demonstrated the safety features of Continental's products, vividly highlighting their commitment to security. Showcased in Sweden and the IAA 2023 in Munich, this experience was a blend of art, technology, and safety, inviting users on an unforgettable journey into the heart of automotive innovation."
