Volkswagen realtime Pitch

Volkswagen Realtime Media Production Pitch

Client: Volkswagen

Agency: CGidea

Year: 2021

Technology Used: Unity Realtime Engine

Pitch Overview: Presented to Volkswagen, this pitch by CGidea focused on revolutionizing Volkswagen’s media production using the Unity Realtime Engine. Our proposal aimed to bring unprecedented efficiency and innovation to Volkswagen’s digital media content, particularly in marketing and interactive customer experiences.

Innovative Realtime Production: The core of the pitch was the adoption of Unity’s Realtime Engine for creating dynamic, high-quality visual content. This technology allows for the rapid development and rendering of digital assets, significantly reducing production times compared to traditional methods. It offers the flexibility to make real-time updates or changes, aligning with market trends and customer feedback swiftly.

Project Vision and Goals: Our vision was to create a state-of-the-art digital media production pipeline that could support a wide range of content - from interactive car configurators to immersive advertising campaigns. The goal was to enhance the visual appeal and engagement of Volkswagen’s digital offerings, ensuring that the brand stays at the forefront of digital marketing innovation in the automotive industry.

Proposed Benefits:

1. Increased Efficiency: Dramatically reduce the time and resources required for producing high-quality media content.
2. Enhanced Flexibility: Quickly adapt and update digital content in response to new trends, market demands, or specific marketing strategies.
3. Interactive User Experience: Develop more engaging and interactive content for customers, enhancing their digital experience with the Volkswagen brand.
4. Cost-Effectiveness: Minimize costs associated with traditional media production while achieving superior results.

Projected Impact: The adoption of Unity Realtime Engine in Volkswagen’s media production was projected to set a new industry standard. We anticipated that it would not only streamline Volkswagen’s media production process but also elevate the brand’s digital presence, enhancing customer engagement and satisfaction.

Conclusion: Our pitch to Volkswagen represented a forward-thinking approach to media production, aligning cutting-edge technology with strategic marketing objectives. Embracing Unity’s Realtime Engine was proposed as a game-changer for Volkswagen, promising to transform how the automotive industry approaches digital media and marketing.